We want to let you know about an important change to U.S. import rules that will affect all overseas orders.
From August 29, 2025, the United States will remove its de minimis exemption that previously allowed imports under USD $800 to enter duty-free. This means that all international shipments into the U.S. will now attract customs duties, taxes, and clearance fees.
To make sure your experience with us remains smooth and transparent:
- We will be switching to Delivered Duty Paid (DDP) shipping. This means we’ll calculate and pay all applicable U.S. duties, taxes, and FedEx clearance fees on your behalf.
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Product prices will be updated to include these import costs.
You won’t see extra bills from customs or FedEx — the final checkout price is what you pay.
- Our U.S. free shipping threshold will increase from USD $120 (NZD $200 equivalent) to USD $140. This allows us to continue offering free delivery on larger orders, even under the new tariff system.
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Final day for duty-free orders is August 26, 2025 (U.S. time).
Any order placed before this date will be processed under the current rules, with no additional duties applied on arrival.
What's Not Changing
Not every product is affected by these new tariffs. For example, our skincare range remains duty-free under current US rules. Because of that, we’re keeping US skincare prices exactly where they are, so you’ll still see the same value as before.
On other product categories (such as Protein, Collagen and Daily Greens), we’ve had to adjust pricing to account for the duties and fees that are now mandatory. We’ve tried to keep these adjustments as modest as possible while still covering the real costs of getting your order to you smoothly.
We recommend placing any larger orders before August 26th if you’d like to take advantage of the existing pricing structure.
From August 27th onward, you’ll notice adjusted U.S. pricing, but you can rest assured that we’ll handle all the complexities of duties and fees so your delivery remains seamless.
Thank you for your continued trust and support. We’re committed to delivering the same premium quality — now with even greater peace of mind at the border.
Warm regards,
Sophea & Adam